Client: Idelia
Tasks: Brand development, Packaging design
Idelia embodies our design ingenuity – a sauce line sculpted for diverse dining scenarios. In our consultancy, we held a resolute vision: to sculpt a brand that not only stands out with its appeal but also resonates deeply in a marketplace teeming with varied taste preferences.
In designing Idelia, we delved into a narrative of taste, communicated with a vivid palette of colours that reflect the essence and zest of each sauce.
The packaging becomes a canvas, where each sauce is represented by a high-definition, gastronomic photograph that tells its own delicious story, with a closer focus on the colours used.
The tartar sauce, with its hints of fresh dill and lemon zest, is represented by cool, creamy tones, while the robust burger sauce features warm, smoky hues to suggest its rich depth.
Beyond colour and main parts of the design, the details play a vital role – micro-greens delicately sprinkled around a dollop of herb-infused sauce, or a peppercorn’s subtle curve nestled beside a rich, velvety spread – each element chosen to illustrate the flavours and suggest pairings.
Idelia is not just a brand on the shelf but a centrepiece at the table, promising to transform meals into gourmet experiences.
Client: Idelia
Tasks: Brand development, Packaging design
Idelia embodies our design ingenuity – a sauce line sculpted for diverse dining scenarios. In our consultancy, we held a resolute vision: to sculpt a brand that not only stands out with its appeal but also resonates deeply in a marketplace teeming with varied taste preferences.
In designing Idelia, we delved into a narrative of taste, communicated with a vivid palette of colours that reflect the essence and zest of each sauce.
The packaging becomes a canvas, where each sauce is represented by a high-definition, gastronomic photograph that tells its own delicious story, with a closer focus on the colours used.
The tartar sauce, with its hints of fresh dill and lemon zest, is represented by cool, creamy tones, while the robust burger sauce features warm, smoky hues to suggest its rich depth.
Beyond colour and main parts of the design, the details play a vital role – micro-greens delicately sprinkled around a dollop of herb-infused sauce, or a peppercorn’s subtle curve nestled beside a rich, velvety spread – each element chosen to illustrate the flavours and suggest pairings.
Idelia is not just a brand on the shelf but a centrepiece at the table, promising to transform meals into gourmet experiences.
