Client: Lidskae pivo
Brand: Lidsky Kvass dark
Tasks: New packaging design
Lidsky Kvass dark – it’s trendy and cool!
Lidsky Kvass is the leader in the Kvass category in the Belarusian market! Since 2018, dark kvass has been presented in a new format – an aluminium can!
The main goal of the launch was to rejuvenate the target audience, for whom the format of cans is closer and more understandable.
The agency has developed a circular can design that displays the main communication of the product from all sides – “Kvass Lidsky” can be consumed under any circumstances if you ride a bike or eat a burger – it will be convenient and tasty!
Client: Lidskae pivo
Brand: Lidsky Kvass dark
Tasks: New packaging design
Lidsky Kvass dark – it’s trendy and cool!
Lidsky Kvass is the leader in the Kvass category in the Belarusian market! Since 2018, dark kvass has been presented in a new format – an aluminium can!
The main goal of the launch was to rejuvenate the target audience, for whom the format of cans is closer and more understandable.
The agency has developed a circular can design that displays the main communication of the product from all sides – “Kvass Lidsky” can be consumed under any circumstances if you ride a bike or eat a burger – it will be convenient and tasty!
